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8 Premium Indian Rums Every Rum Lover Should Try
Looking for rums that you should stock up on? Check out this list of the 8 Indian rums that you should not...
17 Jul, 2026 | By Outlook Traveller
How smoky single malts are becoming big business in India's premium whisky market as homegrown distilleries capitalise on rising demand for peated whisky
India's premium single malt market is driving demand for peated whisky as consumers embrace smoky flavours.
16 Jul, 2026 | By ET Now
India-UK FTA cuts whisky duty, but Scotch may not get cheaper immediately: Experts explain why
The India-UK FTA has reduced import duty on Scotch whisky from 150 per cent to 75 per cent, with further cuts planned...
15 Jul, 2026 | By First Post
Hibiki- The Epitome of Japanese Artistry in a Bottle
Before the first sip, the bottle commands attention.
14 Jul, 2026 | By India Today Spice
From Coffee To Cane Juice: The Best Rums To Try Right Now
Rum's having a moment. Here's where to start.
11 Jul, 2026 | By News18
The Rum India Never Made — Until Now | The Spend | 4K
Rum in India is going upmarket, and a few craft distillers are taking it somewhere unexpected
11 Jul, 2026 | By First Post
3 Easy Cocktail Recipes To Celebrate World Rum Day
These cocktail recipes come together quickly and can be adapted for large quantities. Try them if you love rum!
11 Jul, 2026 | By Femina India
World Rum Day: Inside The Death Of Rum's 'Cheap Alcohol' Reputation
Rum built its legacy on loyalty. Now a new generation of distillers is adding craft, heritage and global acclaim to the mix
10 Jul, 2026 | By News18
When dragons meet single malt: Can culture fortify Indri’s brand equity?
Rather than merely licensing its name, the whisky brand curates experiences, with limited editions like its ‘House of the Dragon’ collaboration.
08 Jul, 2026 | By Campaign India
The marketing reinvention of India’s luxury alcohol market
India’s luxury alcohol market is no longer being shaped by rising incomes alone.
08 Jul, 2026 | By Adgully
Peat smoke meets monsoon rain: Why smoky whisky comes alive in India’s wet season
Peat is partially decomposed vegetation formed over centuries in wet, marshy ground. When dried and burned, it produces a thick, aromatic smoke
04 Jul, 2026 | By Business Today
The Bottle Is The New Birkin: Why India's Luxury Consumers Are Collecting Bottles, Not Just Drinking Them
India's luxury alcohol market is evolving beyond premiumisation as consumers embrace premium spirits for craftsmanship, provenance, gifting and collecting.
01 Jul, 2026 | By News18
